Just another average Monday. Today concludes the season of scams, otherwise known as Black Friday and Cyber Monday. If you live under a rock and are unaware of what these two days are; let me break it down for you. First, you have Black Friday, which ironically starts on Thursday at 6 p.m., which even more ironically is Thanksgiving day. Most major companies run average sales but make customers believe they are getting the best deal every, basically. Cyber Monday follows the same pattern of companies running average sales but making consumers believe they are getting away with stealing.

I have narrowed down the extremely long list of what is wrong with this weekend into three main points. Here are the three reasons I feel this holiday season overrated.



Companies & Their Social Media

GQ Magazine. Gentleman’s Quarterly uses social media very effectively. I mainly looked at their Twitter account that posts links to their online stories. This works well for them because the magazine produces some stories that are transferred online.  Users are then able to read these stories from links posted on the Twitter account. This could draw people to want to read more, or see the story in print, which would consumers want to purchase the magazine or subscribe for a fee online.

Brian Communications. Brian Communications has a Twitter and Instagram account. Recently, they did all the public relations for the papal visit, so their Twitter is currently filled with Retweets about the work they did for that. Their Instagram is the same way, filled with all the press and images of the papel visit.

Washington Nationals. The Washington Nationals has many different social media accounts on many different platforms. Generally, they have content about the current event, like the “Swing for your Seats Event” is their current event. There is also pictures of the players and Retweets from people that have attended the game and posted content to their accounts.

Buzzfeed. Buzzfeed has accounts on all the social media platforms, and one of their most popular accounts is the App that they have. The Twitter and Instagram accounts mainly have images with links to the story that relates on the site. Their Facebook account also has this, but they all have a lot of videos, which are essentially stories just put into videos, which get shared by many people.

Human Rights Campaign. The Human Rights Campaigh has a Facebook, Twitter, Instagram, Pintrest, and Google+ account. Similarly to the other companies, they post about their current events on the social media. More recently, national coming out day occurred, so their Twitter feed was filled with Retweets from people commenting about the day.

Reviewing Social Media Articles

The first article that I looked at is titled How to Take Small Steps and Experiment to Make Students More Digital. This article focused on how technology can be used in the classroom, specifically for journalism students. They selected two apps and one product that professors could incorporate into their curriculum that would help students. They also talked about how technology is the way of the future and should be used. I found it really interesting the apps that they chose to talk about. The first app was Snapchat. I think this is an interesting app to choose because all posts only last for 24 hours on the app, which sounds like a lot of time, but really is not. I do think Snapchat is an untouched market though because a lot of people do use Snapchat and it really does make you feel like you are at the event, since stories that are displayed are just a compilation of snaps from other users. There is also a section that business can have stories, which only last for a day as well. This is a great app for journalist to use because they can add short clips and pictures of events that they are actually at.

Cunningham, K. (2015, October 2). How to Take Small Steps and Experiment to Make Students More Digital | MediaShift. Retrieved October 15, 2015, from


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Stefan Sagmeister TED Talk

Recently, I watched a TED talk presented by the designer Stefan Sagmeister. The talk was titled Stefan Sagmeister: Designing with Slogans. It was a relatively short TED talk but it was still interesting to watch.

Sagmeister gave another presentation prior to this one about the things that he has learned over time, things like “money does not make me happy” and “everybody thinks they are always right.”


In this presentation he talked about how he took those phrases and turned them into works of art. Throughout many different cities he presented his ideas through a form of art. It was really interesting to watch the way he created these pieces and what inspired him. It gave me a lot of insight on how to get inspired and to find beauty in everything. After watching the talk I visited his website which had a portfolio of all his works, which was fascinating to look at. He is also a member of the AIGA which is the professional association for design. On that site it had information about his life and the different awards he won and clients he has worked for. Sagmeister is a big influencer in the graphic design world and I hope to one day have the passion and drive that he has.

Sagmeister & Walsh. (n.d.). Retrieved October 27, 2015, from

Stefan Sagmeister. (n.d.). Retrieved October 27, 2015, from

Social Media Used in Stabbing Case?

Social media was a major part of the story about the stabbing at a college university. It was used to provide CNN with information on the case and inform the public. At the end of the school, the article mentions the use of the school that the stabbing was in’s Twitter page and receiving information from that. That is a good way to get reliable information on the case. They have proof the school said it, especially if the school is a verified account. This means they know who is sending the Tweets. Instagram was used in the news story as well. This does not really aid the story, but it helps readers of the news get a better grasp of what the scene actually looks like. Photos were taken off people’s instagrams that had posted pictures of the scene. The specific picture was of a helicopter taking away someone. It helps the reader better understand the situation, which is what the news media is trying to do. This might not be the biggest national story, but it still provides multiply examples of social media to aid the story and help readers.

CNN Story

Backpack Journalist still relevant in the 21st century?

Backpack journalism is different than what most people typically see. It is specifically when the journalist spends more time with their subject, and is less rehearsed. The question posed is do we feel it is still relevant in the 21st century. I definitely think it is still relevant, and rightfully should be. Now, I may be biased because I personally prefer this type of journalism but with modern technologies and societies needs to know, it should thrive. Consumers of the medium can receive real time updates, before the final piece is even published. They will be follow along to the story more closely, which is the intended point of backpack journalism, if they use social media sites like Twitter and Instagram. They can also quickly upload videos onto YouTube or other social media platforms to gain attention. Technology has made it easier to record things as well, it is really a great time to be a backpack journalist.