The first article that I looked at is titled How to Take Small Steps and Experiment to Make Students More Digital. This article focused on how technology can be used in the classroom, specifically for journalism students. They selected two apps and one product that professors could incorporate into their curriculum that would help students. They also talked about how technology is the way of the future and should be used. I found it really interesting the apps that they chose to talk about. The first app was Snapchat. I think this is an interesting app to choose because all posts only last for 24 hours on the app, which sounds like a lot of time, but really is not. I do think Snapchat is an untouched market though because a lot of people do use Snapchat and it really does make you feel like you are at the event, since stories that are displayed are just a compilation of snaps from other users. There is also a section that business can have stories, which only last for a day as well. This is a great app for journalist to use because they can add short clips and pictures of events that they are actually at.
Cunningham, K. (2015, October 2). How to Take Small Steps and Experiment to Make Students More Digital | MediaShift. Retrieved October 15, 2015, fromhttp://mediashift.org/2015/10/how-to-take-small-steps-and-experiment-to-make-students-more-digital/
The second article I looked at is called Inside the Social Media Strategy (and Emojis) for the Pope’s Visit. I found this article very interesting because it looked at the team that worked with social media to promote the Pope’s visit. It was particularly interesting because they chose to use a company that typically does social media for sports teams to manage the papal visit. They felt that the Pope and a sports team have the same dedicated follower base which would allow them to excel in this social media campaign. They also created a Pope emoji which was widely used and had great success. It makes sense why they would want to use a sports social media company, because they said you don’t cheer for the player, you cheer for the team, which would directly apply to the Pope.